Privacy Policy

This privacy policy is for this website and shop only, it explains how Emily Readett-Bayley Ltd use any personal information collected about visitors when they use its services.

We take your privacy seriously and will only use your personal information to administer to your account and to provide shopping services at This privacy policy has sections which explain when and why we collect the information, how the data is kept secure, who has access to it and why. This on-line shop has been designed to comply with legislation in regards to data protection and individual privacy.

This policy notice should be considered supplementary to our Terms and Conditions.

Sections – select to view details

What information do we collect?

When guests or logged-out users browse this website they are tracked anonymously by basic analytics which provide simple visitor numbers, this information is collected by the host server and by using browser cookies. Guests are able to buy, rate, order, comment onany content using the shop and therefore will not be monitored for these activities.

Account Holders
We collect information about you when you set up an account, place an order, make an inquiry and when you rate a product or leave a comment. When you sign-up and consent to our email marketing, your email address is processed. We use security software to protect this shop and its data, this software also monitors when you log-in or log-out of your account and when you request a password reset.

Security Processes
Unauthorised and failed attempts to log-in to are also recorded by security software which extracts data from our host server. This data includes general location, date and time, IP addresses and detected browser or device information. This is part of the security system we have in place to stop and inform us of attempted data security breaches.

How do we use the information?

Site Visitors
Any analytic information collected is simply used to ensure the website and shop operates efficiently for the numbers using it. This basic non-personal data is collected by browser cookies and includes simple visitor numbers and page visits.

Shop Accounts
Your email address and name are used for shop account creation and for automatic notifications like order confirmation. New account holders receive an email with their user name and instructions on how to set their account password. Submitted shipping addresses are used to create packing labels and as a target location for delivery. This personal information can be edited from within shop using your account dashboard or on each new order.

Account Information
Any account information collected is used for security or to deliver shopping services and process orders. Your account details are kept within the shop system itself and stored until the account is deleted. This shop personalizes repeat visits and provides access to your order history. Historic orders contain the name and address details submitted at the time they were placed.

In processing an order we may provide your selected delivery details to a chosen carrier, including any special instructions provided. We use payment gateways to process payments, these secure facilities collect legally required financial information for accounting and taxation reasons. While you subscribe to our email marketing your submitted email address is processed by Mail Chimp.

No personal information is shared with any other third parties.

Website Security
Website security software monitors site access and uploads in order to keep the shop secure for customers. To do this it crosschecks basic visitor data with rules and lists of known threats or patterns. We use a WordPress security plugin to provide us with those firewall rules, malware signatures and malicious IP addresses. It also provides anti-virus scanning and alerts of attempted hacks or security breaches.

Website and personal information security

Website Security
This website is built upon WordPress, which from a security perspective is pretty secure. We do everything we can to ensure it stays secure, updating, maintaining and optimizing the website and shop system on a regular basis. We use a firewall to provide additional security against unauthorized access, attacks and to provide a real time monitoring service with alerts. Our internal shop admin are all directly employed and forced to use strong passwords with monitored access. This website is run and its data stored in a secure environment protected by anti-virus and with firewalls to prevent unauthorized access.

SSL Certificate
Your account information and our shopping service is further protected by us using an SSL certificate for this entire website. SSL stands for secure socket layer and it creates an encrypted connection between our site and your browser or device, you can tell its secure because the URL starts with https and shows a green bar or padlock. This is the same type of certification system used for online payments and banking services.

Secure Payments
We also use an external payment gateway to process our shop payments, they also use SSL ensuring there is no exposure to data at their end. Using their services also means this website stores none of your personal financial information within the shops system or database.

Data Breaches
We will report any unlawful data breach of this website’s database to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Marketing Information

Consent Based Marketing
We use email to send information about our products and offer targeted sales promotions. These emails are only sent to subscribers who have directly consented to receiving them. You can opt in to receiving our marketing by completing a form on our contact us page – here. Once opted in to our email marketing your email address is added to an automatic mailing list kept and processed at Mail Chimp. We use this service to monitor our user’s email activity from the campaigns we send. To find out more about how MailChimp handles your information click here

Opting Out of Marketing Emails
If you no longer wish to be contacted for marketing purposes, please complete the opt out form – here, or tick the opt out link at the bottom of each email. When you opt out of our marketing campaigns or close your shop account your email information is deleted from our mailing list.

View, access or alter or personal information

Access & Alterations
Your account dashboard provides you with access to all the information kept on you within this shopping system. It lists your name, phone number, email address and the billing or shipping addresses you provided during account creation when placing an order. The dashboard provides your with the means to alter all these details including your account password, it also lists your historic order history on this shop.

Shop Account Deletion
If you instruct us to cancel or close your shop account we will, after further verification via email, delete all the information kept on the shop website and remove you from any marketing lists.

Your Personal Information
You have the right to request a copy of all personal information this website and shop holds about you. If you would like to do this, please complete the Personal Information Request form or email us directly. We will first send an email to verify your request is genuine and then send a follow up email containing a link for you to download your data. You can correct or remove information you think is inaccurate or misleading from within your account dashboard. If you would like something deleted just contact us by email us with the request.

Cookies, browsers and devices

We use Google Analytics to track visitors of this website and to compile statistical reports on activity. Google Analytics does this by using tracking Cookies and IP addresses. Cookies are simple text files placed on a computer. And an IP address is a unique string that identifies a computer when using the Internet or a network. Normally, the only personal information captured by analytics are IP addresses. Our website anonymises our analytics by default to prevent them containing personally identifiable data.

Using the shop
This shop uses cookies for a variety of functions from tracking users to handling the cart function. These cookies help the shop know when something is added to a list such as the cart and to track who is actually logged in (the user session). No personal information is stored within the session cookie it just tells the system where that customers personal data is stored within its internal database.

Block Cookies
You can set your browser or device not to accept cookies from the websites you visit. They will have instructions on how to delete and block cookies in its settings. You may find websites including this shop will not function correctly as a result of cookies being blocked. As an alternative to blocking you could use those settings to clear any cookies on browser closure.

Policy Changes

We keep this website privacy policy under regular review and we will place updates on this web page regularly.
This policy notice was last updated on 29 March 2019.

v1 created 20/3/2019
v2 created 29/3/2019 – increased details on what data is collected, stored and how it’s used.

Contacting Us

You can contact us at Emily Readett-Bayley Ltd using the information below if you have any questions about our privacy policy or the information we hold about you. Please indicate clearly what your issue is and what you require from us, we may have to contact you directly to confirm your request.


Emily Readett-Bayley Ltd
Mainwood Farm
Nottinghamshire NG22 0AH

Phone:  +44 (0)1949 850245